Color To Success

I know of no other subject that when used correctly can have such a

positive impact on your life and your business.

This stuff works.

People fall asleep when you say "phlegmatic, sanguine, melancholy

and choleric". But they understand colors. And you can easily learn to

color your way to the top.

Following is a brief synopsis of our training:

Yellows

Yellows make up 35% of the population. They are nurses, schoolteachers, UN workers … the nurturers. They give from the heart.

They don't have time for themselves, because they give to everybody.

Yellows have built some of the largest organizations in network marketing ... WHEN they have the belief they can do it.

How To Sponsor A Yellow

To color your way to the top, you need to learn to be a chameleon.

Yellows don't want to be sold. They don't like pushy, aggressive

salespeople.

When you talk with a Yellow, become a Yellow. Slow the pace. Contain your excitement. Lower the volume. Yellows see excitement as

hype, you trying to sell them. Don’t tell a Yellow about making

$10,000 a month, because they’ll turn right off.

Instead, visit with them. Skip the business. Talk about their family,

their kids, their vacation.

Yellows cannot work in stair step breakaway-type compensation

plans. They have to be in a plan where you can put people under

people and people under people. They’re best in any kind of “infinity”

plan that pays them to work deep, deep, deep.

They’ll never be happy in a unilevel or a stair step breakaway plan

where you put 5 people on your front line, until you hit a certain volume amount, then you put another 5 people on your front line, etc.

Success in this plan requires all your time spent on massive

first level recruiting. This doesn't work for Yellows.

MLM industry stats show the average network marketer only ever

sponsors 2.7 people.

So if your Yellow sponsors 3 people ... if they have to go 5 wide, then

they haven't done anything. But at 2 wide, then they can put 1 of

their 3 underneath somebody.

And other average people can sponsor 3.

Now you've got some spillover. And then here and there you get a

serious business-builder who sponsors 8 or 10 people a month, and

you get more spillover. When more people work together, you get

more synergy. So THAT compensation plan works great with the Yellows.

Blues

BLUE’s “just wanna have fun.” They're 15% of the population.

They're always in a sales business of some kind. They jump from

program to program to program, looking for fun. These are the

planet’s most creative people.

A Blue sees the big picture instantly. They don't need or want all the

details. Blues can eat an elephant, but not at one meal.

How To Sponsor A Blue

They're same as the Yellows as far as the comp plan. In the same

comp plan, they can go deep, to create massive spillover and a lot of

stuff happening quickly for them. That gets them excited, and they’ll

stay in the business.

With a Blue, talk excited, get excited. Talk about going scuba diving,

sky diving, having fun, fun, fun. That's what they want. "Hey, when

you meet me at the airport, I'll be wearing a Hawaiian shirt. You'll

know me. I'll have a big, funny hat on." That's what they want to talk

about.

They’ll talk about vacations & family, but most of all they want to talk

about fun things to do.

Greens

Greens are 35% of the population. They're the analytical people.

They analyze it to death. They've missed millions of dollars in opportunities because they analyzed it too long.

Greens can take Blue's idea to the next level. They work well in any

type of complicated compensation plan. They like to figure out the

Super Star Space Commander bonus that's paid out on the 3rd, 9th,

& 12th levels, every other full moon.

How To Sponsor A Green

Greens believe they're the smartest people on the planet. With a

Green ... in 2-3 minutes, you'll know you have a Green. They want

ALL the details.

You are NOT going to sell them. Don’t even try. They have to sell

themselves. They'll go to the web site, they'll listen to the conference

call. Then they'll go to the next website and the next link. If you have

27 links on your website, they'll go to every one. They'll read all the

testimonials, all the articles, etc.

Enunciate all your words correctly for a Green. Don't speak too fast.

Don't speak too slow. Be upfront. Give them all the information. Answer all their questions. Give them more websites to go to.

If you call in the meantime to answer questions, they'll be abrupt.

They see that as you being pushy. Let Greens analyze the information at THEIR pace.

In a week or 2 or 3, they’ll call back for more information or ready to

start. They’ve sold themselves; decided this is the perfect business.

Greens want to feed a Blue the elephant in one meal. And that's the

way the Green will build the business.

Reds

Reds are 15% of the population. They are money-motivated, money-

focused. Don't bother talking to them about your family or your vacation. They don't care.

They know if you get married, you're supposed to have kids. If you

have kids, you're supposed to go on vacation. End of story. Don't

want to talk about it.

How To Sponsor A Red

They want to talk about the money, the money, the money.

Reds do well in a stair step breakaway compensation plan, because

they think network marketing is a sales business. For them, it's sell,

sell, sell. In a stair step plan, they can put 5 people on their front

line. If only one produces, they never go back and put somebody underneath them. They're just looking for producers, somebody who

will build, build, build.

The Red knows that once that first productive person in the first

group of 5 hits $50,001 volume, they'll then break away. And the

Red's override drops from 15% to 5%, because the other 10% goes

to the person who built it.

That's fine for the Red, because they understand their job is to find

another Red and keep getting those 5% retentions. For them, it's a

sales business.

Reds are the corporate CEOs, the "get-the-job-done" people,

the ones everyone in network marketing is looking for.

But it's a fallacy. Reds are just 15% of the population, and they are

absolutely not coachable. They have the biggest egos. They order

people around. It works in corporate America, but not in network

marketing.

When a Red demands that people get on conference calls, he drives

his people away.

On the other hand, Reds are well-connected. You want to sponsor

Reds because they’ll put you in contact with powerful people. They

know business owners, governors, leaders, etc.

So target Reds. But don't dare think you're going to coach them or

mentor them or tell them what to do, because it's NOT going to happen.

Let them do it themselves. You really have no choice, anyway.

But network marketing is NOT a sales business.

It's a teaching and mentoring business.

That’s what I learned early from Tom "Big Al" Schreiter.

When you find people massively successful in a stair step breakaway

type comp plan, they are the Reds, the salespeople. But with that

type plan, retention is very low. If they recruit 100 people in a year,

they've got just a handful left by the end of the year.

But with a Yellow, if they get 100 people in the business, they'll teach

& mentor. They’ll work down deep in the organization and they may

have 60 or 70 still active after a year.

Saddam Hussein Meets Dr. Phil

Everyone is a blend of colors, showing different personality traits at

different times. Now I’ve never met Saddam Hussein, but from what

I’ve seen, he seems a pretty “hard sell” guy to me. Very red. And

lesser amounts of analytical, fun-loving & caring for people.

Wouldn’t you agree?

My guess would be 75% Red, 12% Green, 8% Blue, 5% Yellow.

So what would happen if Saddam met, say … Dr. Phil?

My guess on Dr. Phil is maybe 40% Yellow, 25% Red, 25% Blue, and

10% Green.

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